Collaborative consumption: reinventing how we consume

Check out this great video on TED. ‘Swap trading’ or re-using what we have as a new way of shopping is on the rise, and The Big Shwop is a great example of this new philosophy.

“This isn’t just a flimsy idea or a short-term trend, but a powerful cultural and economic force – reinventing not just what we consume, but how we consume.”

Rachel Botsman is the co-author of the book What’s Mine Is Yours: The Rise of Collaborative Consumption. She is a social innovator who writes, consults, and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live.

She is the founder of CCLab, an innovation incubator that works with startups, big businesses and local governments to deliver innovative solutions based on the ideas of Collaborative Consumption. She has consulted to Fortune 500 companies and leading nonprofit organizations around the world on brand and innovation strategy, and was a former director at the William J. Clinton Foundation.

Enjoy 🙂

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