A lot of what underpins The Big Shwop is a dissatisfaction with the current model for consumption. We rant about it heaps here, here and here . Essentially, we reckon we can all be smarter in the choices we make about what we wear so the earth and its people dont suffer so much.
This translates too, to not just what we wear, but what we put on our bodies as well. Annie Leonard the creator of The Story of Stuff has followed up with The Story of Cosmetics. Its a great wee watch, and reminds us all why companies like Trilogy, who support The Big Shwop, are so gosh darn important. Their philosophy that is bound by a commitment to environmental, cultural and ethical sustainability. They have a HUGE ethical focus to what they put into their products, and after watching this video, I for one am very,very glad for brands like them, in a ‘beauty’ world that ain’t that beautiful.
Check it out.
This video has come from The Story of Stuff. If you haven’t seen the original yet, its great. Do watch it.