During Stockholm Fashion Week, a group of eco-fashionistas opened Sweden’s first clothing library, Lånegarderoben. It works just like a regular library — you sign a lending agreement and agree to return the item in the same condition you got it — except instead of bookshelves there are racks filled with fantastic fun responsible fashion. About 500 people an hour were said to have visited the clothing library, a tremendous success for the experiment.
Its a great idea, I love it. But my big question is, how can we make ideas like this less than pipe dreams and proper sustainable business models?